Mater Foundation are looking for a Digital Marketing Specialist - Lotteries to join the team! This maximum-term (12 months), full-time role will be based at our Newstead campus.

As the healthcare needs of Queenslanders grow, so does the role of Mater Foundation. 

Mater Foundation is an iconic Queensland fundraising and philanthropic institution, committed to providing exceptional care through health, education and research. It meets a profoundly satisfying mission to improve the health and wellbeing of our community and to continue the Mater tradition of care and compassion.

Mater Foundation helps to underpin an extensive network of hospitals across Queensland, a world-class research institute and a nationally accredited education provider.

Salary: Commensurate with experience plus superannuation and access to not-for-profit salary packaging up to $15,900  + access to many staff benefits! 

What you’ll be doing

• Lead the planning and delivery of innovative, successful and cost-effective digital marketing activities to ensure the lottery division meets its KPIs
• Build and nurture respectful working relationships within the Lotteries team and stakeholders across the wider Mater Foundation business to ensure that Lotteries programs receives the necessary support and inputs from the wider business
• Draft and preparing of agency briefs and project timelines and budgets
• Work closely with the wider Lotteries team to ensure all supporter facing communications adhere to brand guidelines and capture our tone of voice
• Through both paid and non-paid digital channel management, provides support to the Head of Digital to meet the digital teams KPIs
• Responsible for Google AdWords planning and management
• Responsible for Meta marketing planning and management
• Responsible for assisting with administration (budget) and reporting
• Contribute to the development of the organic social media and community building strategy
• Help oversee the creation and implementation of organic campaigns
• Supports the evidence-based identification and prioritisation of improvements that ensure ongoing channel improvements
• Test different value propositions to identify core motivations for purchase,
• Create executive summaries of key reports for the Head of Digital – Lotteries.

About you

You will have tertiary qualification in marketing, digital media or a related discipline and at least 3+ years relevant work experience in digital within a marketing team.

• An understanding of best practice Digital Marketing techniques 
• Campaign and Project management skills: demonstrated ability to develop clear plans and timelines, regularly communicate with stakeholders, and monitor project progress
• Proven analytics capability and ability to use data to inform decision making
• Minimum 3 years agency and relationship management skills with the ability to get the most out of our partners.
• Experience driving quality control processes, with the ability to proof marketing collateral, identify errors and assess effectiveness at achieving key objectives.
• A thorough understanding of digital growth and acquisition marketing, digital creative and content, digital publishing and asset control.
• Previous exposure to website content administration – content management systems
• Experience in content production with the ability to develop creative content tailored to the channel and audience.
• Proven interpersonal skills with the ability to work collaboratively across the organisation and foster support to achieve campaign objectives.

Why join us?

Mater is Queensland’s largest and most innovative not-for-profit healthcare service, providing care for almost 700,000 patients a year across a network of 11 hospitals.

We are a leader in healthcare, education and research — and that’s because we employ exceptional people. #MAKEYOURMATERMOVE

• Via salary packaging arrangements, allocate some living expenses directly from your pre-taxable income and ultimately increase your take-home pay
• Access to package meal and entertainment expenses via salary packaging
• Access to leading education and professional development via Mater Education
• Access to our Employee Assistance Program and on-site pastoral care teams
• Discounts to local and national business/venues for Dining/Retail/Travel & Accommodation/Other
• Unlimited access to a multitude of discounted fitness facilities through Fitness Passport
• Access to on-site, discounted parking
• Discounted food and beverage at various campus cafés and coffee venues
• Access to gym, pool and end of trip facilities within our new purpose-built corporate office in Newstead

Mater is committed to the wellbeing of their staff, and it is underpinned by our flexible and remote working policies.

Please Note: We will not require any support from Recruitment Agencies at this time and kindly request no contact is made. Only direct applications will be considered.