Mater Foundation, one of Queensland’s largest healthcare fundraising organisations is looking for a dynamic, future focused, values based Marketing Specialist to join the team! This maximum-term (12 months), full-time role will be based at our Newstead campus.

As the healthcare needs of Queenslanders grow, so does the role of Mater Foundation. 

Mater Foundation is an iconic Queensland fundraising and philanthropic institution, committed to providing exceptional care through health, education and research. It meets a profoundly satisfying mission to improve the health and wellbeing of our community and to continue the Mater tradition of care and compassion.

Mater Foundation helps to underpin an extensive network of hospitals across Queensland, a world-class research institute and a nationally accredited education provider.

Salary: Commensurate with experience plus superannuation and access to not-for-profit salary packaging up to $15,900  + access to many staff benefits! 

What you’ll be doing

The purpose of this role is to drive growth and retention through a variety of marketing channels, with a focus on direct (email) marketing, for key Mater Foundation peer to peer fundraising events.

• Work with key stakeholders to develop and understand the audience and segmentation landscape for key peer-to-peer events to inform marketing recommendations and strategies.
• Develop and deliver marketing strategies to drive event participation including negotiating and delivering above the line channel activations within budget (radio, billboards etc)
• Develop and deliver targeted, data-driven email and SMS marketing communications to drive fundraising activation rates, participant engagement and cater to agreed sponsor deliverables for peer-to-peer campaigns
• Copywriting for all campaign and event collateral including emails, posters, event guides, website and any other required event collateral
• Create simple design assets via the use of Canva
• Develop, test and publish mid to complex marketing automation journeys and one off sends utilising segments, attributes and personalisation in the Braze email marketing platform.
• Work with events team to create and deliver all marketing materials required for event day including signage, merchandise and other assets as required
• Work closely with other areas of marketing and fundraising to develop and implement other complementary content for our campaigns including video, photographic and written content.
• Bring a performance focussed mindset, utilising reporting and analytics to support data driven decision making
• Collaborate across Mater Group to foster relationships with donors, patients, Mater staff and community supporters to develop story content for campaigns as required
• Collaborate with co-workers to manage and maintain communication channels, tools, processes and systems.
• Strive for continuous improvement and effectiveness of marketing activities.
• Actively build and advocate for a strong consumer/donor and patient focus across all areas of the organisation.
• Provide support for ongoing marketing activities to protect and enhance the Mater brand.
• Execute projects, events, and campaigns within budget and allocated timeframes and support the team to achieve strategic and operational objectives.

About you

You will have tertiary qualifications in marketing, communications, media, or a related field; minimum 3–5 years' marketing experience, preferably within healthcare or not-for-profit sectors.

• Proven ability to deliver integrated marketing and communication campaigns that grow brand awareness and meet revenue targets.
• Strong copywriting skills, with experience in content creation across copy, design, and video; ability to translate technical information into compelling language.
• Highly proficient in email marketing and automation platforms (Braze desirable)
• Experience with data segmentation, analytics (GA, Looker Studio), and project management tools (e.g., Monday.com).
• Strong stakeholder collaboration, project coordination, and time management skills with keen attention to detail.
• Demonstrated flexibility in managing dynamic workloads and a continuous learning mindset aligned with industry trends.

Why join us?

Mater is Queensland’s largest not-for-profit healthcare provider, delivering exceptional care to nearly 700,000 patients each year across 11 (soon to be 12) hospitals. We’re leaders in healthcare, education,  fundraising & philanthropy and research — and it’s our people who make the difference.

We’re looking for passionate individuals to join our team and help shape the future of care. At Mater, you’ll be part of a purpose-driven organisation that values innovation, compassion, and excellence.

• Increase your take-home pay with generous salary packaging options, including meal and entertainment benefits
• Grow your career with access to industry-leading training and professional development through Mater Education
• Wellbeing support through our Employee Assistance Program and on-site pastoral care teams
• Access a range of health and wellbeing services with a corporate discount on private health insurance
• Exclusive discounts across dining, retail, travel, accommodation (just to name a few!)
• Stay active with unlimited access to discounted gyms via the Fitness Passport program
• Convenient, discounted on-site parking
• Enjoy great food with reduced prices at our campus cafés and coffee spots
• Join Queensland’s Largest and Most Innovative Not-for-Profit Healthcare Team.
• Access to health, end of trip and wellness facilities within our purpose-built corporate office in Newstead

Be part of something bigger. Make your move with Mater. #MAKEYOURMATERMOVE

For more information specific to the role, please view the PD here –  Marketing Specialist.pdf

This position will require some out of hours work from time to time such as attendance at fundraising events and community activities. The responsibilities associated with these events and activities are likely to be varied and of a broad nature.

Applications close on 6 May 2025. Please note, we may contact applications prior to the closing date, please do not hesitate to APPLY NOW!

Mater is committed to the wellbeing of their staff, and it is underpinned by our flexible and remote working policies.

Please Note: We will not require any support from Recruitment Agencies at this time and kindly request no contact is made. Only direct applications will be considered.